Hello, friends! We are SO excited to finally launch our new brand + website! Welcome to Mod Square Design! We are Eli & Brittany, a husband and wife creative team devoted to crafting high-end brands and websites for photographers, entrepreneurs, and other creatives.
Eli and I wanted to give you an inside look on how we developed our brand.
Our first step was a color palette! We created a Pinterest board with all the images that drew us. We were already thinking of using blue as our primary color so we pulled any of the pictures that had blue, we LOVE whitespace, and we also needed an accent color to play with. Then I pulled our favorite pictures into the inspiration board that you'll see below.
02. Inspiration Board
Adjectives we wanted our brand to represent: Modern, Minimalist, Clean
We had already decided our company name – Mod (modern) Square (Squarespace) Design (well, duh). We are both typography buffs and wanted a simple, sans serif font. For the body text on our website, we wanted an easy to read serif font, so we incorporated that as well. Next, we created our alternate logos and favicon...and it was complete!
We hope you enjoyed gaining some insight on how we created Mod Square Design. We are so excited to see what brands we get to work with in the future! We hope it will be you!