SEO SERVICES + WEBSITE AUTHORITY FRAMEWORK
Authority-Driven SEO for Established Businesses
ModSquare helps established businesses strengthen their online authority through SEO, website strategy, content, and continual improvement.
The goal is to make your business easier to find, easier to understand, and easier to trust — whether someone is searching Google, asking an AI tool, researching your company directly, or comparing you with competitors.
Specializing in financial advisors, manufacturers, and complex B2B businesses.
Build More Authority in Your Market
Search Is Expanding Beyond Google
Google still matters. A lot.
But it’s no longer the only place potential customers look for information about your business.
They may encounter you through traditional search results, Google Maps, AI-generated answers, ChatGPT and other LLMs, industry websites, referrals, reviews, and other sources.
The mechanics of those systems aren't all the same. In fact they approach search in very different ways. But many of the things they need from your business are surprisingly consistent.
What do you do? Who do you help? Where do you operate? What do you know? Why should someone trust you? And is there enough evidence online for a search engine, an AI system, or a potential customer to understand those answers?
That is where website authority becomes important.
A strong website should become one of the clearest and most complete sources of evidence about your business, your expertise, and the markets you serve.
The ModSquare Authority Framework gives us a systematic way to build that evidence over time.
-
Manufacturing & B2B
Manufacturers often know far more than their websites reveal.
Products, materials, capabilities, applications, industries, equipment, and technical expertise may be spread across hundreds of pages — or barely represented at all.
We help identify how customers search for those capabilities and organize the website so that its expertise becomes easier to understand.
That may mean improving core product pages, developing application or industry content, clarifying relationships between products and markets, or filling important gaps that competitors currently own in search.
-
Financial Advisors
Trust matters enormously when someone is deciding who should help manage their financial future.
We work with independent financial advisors and wealth management firms to improve organic and local visibility, strengthen the information surrounding their services and expertise, build useful educational content, and make the website a better reflection of the firm behind it.
The specific opportunities vary by firm. One advisor may need stronger local visibility. Another may need deeper content around retirement planning, Roth conversions, inherited wealth, or working with business owners approaching retirement.
The goal is to help qualified prospects find better evidence that the firm is capable of helping them.
coffee lovers, small biz supporters
Eli & Brittany
We’re a husband-wife team with a love for design and results. Our passion is helping other business owners like you, providing digital marketing services for small business owners like you, to help grow your business in ways you could not imagine.
Seven years ago, we started ModSquare and had big dreams of designing a life that fulfilled our creative passions and allowed us to be with our kids full-time. We chased our dream and made it a reality, and it’s been more rewarding than we could have imagined. Together we get to work with some of the coolest people we know and bring their visions to life. We’d love to do the same for you!
Brittany is a photographer & designer—the creative brain behind ModSquare. Eli is the technical & numbers guy, doing all of the SEO, analytics, and other digital marketing. Serving others and helping them achieve great things is what we love most, so we’re happy you’re here!
What do you say…
Ready for more steady & predictable leads?
-
SEO Guide for Photographers
Wondering how to wade through all of the SEO knowledge out there? This is a good starting point to get the basics of SEO.
-
Google Business Profiles for Photographers
Google Business Profile is a very critical piece of the local SEO puzzle. Look inside for tips on what to pay attention to.
-
City Landing Page Guide for Photographers
Should you create a page for each city you provide services? The answer depends. Check out the best practices to build a robust city landing page.
People Are Saying
-
![]()
"If you choose to work with Modsquare you'll have an incredible client experience, AND you'll see amazing results as well! We're so glad we met Eli when we did, and plan to keep him around for a long time!"
— Manny & Ashley, Owners of Iz & Liv Films in Orlando, FL
-
![]()
"I am so glad I hired Eli to manage the SEO for my website. My business is sitting consistently at the top of page 1 of Google and the leads are really flowing in. This has allowed me to expand my team and our business has more than tripled so far this year compared with last year."
— Alana Frost, President of Alana’s Organizing in San Diego, CA
-
![]()
"ModSquare have done an incredible job for me in so many ways. I started my company in early 2019 and needed a website to build out a book of business. They helped me with a content and SEO strategy that drives consistent targeted traffic to my site and has helped to expand my business by 400% in 6 months."
— Adam Ellis, CEO of Harmoni Solutions in Akron, OH
