SEO for Professional Photographers
SEO advice for photographers is often either overly technical or wildly unrealistic. You’re told to blog constantly, chase keywords that don’t convert, or “just trust the process” — without ever understanding what’s actually happening behind the scenes.
This page brings all of my photographer-specific SEO guidance into one place. Not generic marketing tactics, and not theory meant for agencies — but practical explanations for photographers who want consistent visibility without turning SEO into a second job.
Everything here is written for real photography businesses: portfolio-driven websites, location-based services, limited time, and a need for results that actually lead to inquiries.
“I’ve worked with photographers across different markets and experience levels, and the patterns are remarkably consistent — which makes SEO far more predictable than it’s made out to be.”
Looking for help instead of DIY?
The articles below cover the most common SEO questions photographers run into — from blogging and portfolio pages to local visibility and keyword strategy — all explained in plain language and designed to be read independently.
Evergreen SEO Guidance for Photographers
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SEO Guide for Photographers
Wondering how to wade through all of the SEO knowledge out there? This is a good starting point to get the basics of SEO.
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Google Business Profiles for Photographers
Google Business Profile is a very critical piece of the local SEO puzzle. Look inside for tips on what to pay attention to.
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City Landing Page Guide for Photographers
Should you create a page for each city you provide services? The answer depends. Check out the best practices to build a robust city landing page.
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An Open Letter to All Professional Photographers
Professional photographers are marketing the wrong way and ignoring the absolute most important digital asset they own.
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How to Remove the Built-in Squarespace Domain from Google Search Results
Has Google indexed your built-in Squarespace domain? Learn the different ways you can get this fixed.
